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June 19, 2018

Make the most of your fundraising with simple metrics

Make the most of your fundraising with simple metrics
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The amount of money your not-for-profit raises in fundraising campaigns is meaningful, but so is how efficiently you’re able to raise it. Such costs can be measured using two metrics: Cost ratio and return on investment (ROI). Let’s take a look. (more…)

January 12, 2018

Don’t let donor fatigue erode support for your nonprofit

Don’t let donor fatigue erode support for your nonprofit
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After a flurry of year-end fundraising, you and your not-for-profit’s staff are probably ready for a little break. Your supporters may be tired, too. At some point, even the most philanthropic individuals experience donor fatigue and start saying “no” — even to their favorite charities.
Here’s how to remain engaged with donors and yet keep your fundraising efforts from eroding relationships.
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