At Roth&Co, we are constantly designing business services that grow your business. With RothCMO, we apply the strategic thinking, resourcefulness and four decades of business experience you know and trust, to create marketing strategies that achieve results.

Too many businesses waste time, money and resources on advertising, content and services without a cohesive, carefully planned marketing plan. With RothCMO, we create and manage a 360° brand experience that ensures every marketing initiative is on message and utilized to perfection – making sure each dollar is well spent.

Our Services:
Strategy:

• Audit existing brand platform and assets
• Identify strengths and areas for improvement
• Clearly define goals, objectives and deliverables
• Plan and manage processes and execution

Branding: Manage all branding-related aspects, including:

• Brand platform and assets
• Messaging system and positioning
• Identifying primary and secondary audiences
• Visual Brand

Marketing: Internal – Manage all marketing-related aspects, including:

• Culture
• Employee satisfaction
• Retention rates
• Identifying pain points and plan to repair
• Motivational programs, events and ongoing initiatives

Marketing: External

• Marketing budgets
• Ongoing effectiveness valuation of existing strategy
• Assess mediums and platforms utilized
• Devise marketing plan
• Define measurable objectives
• Manage all execution, including internal team and 3rd party vendors