Biography
Since 2006, Alice Lerman, JD, MBA has developed a true passion for designing and implementing industry growth strategies and sharing her accumulated knowledge to drive the success of professional service firms and their teams. As Roth&Co’s CGO, Alice is an integral member of the Roth&Co management team, working together to implement its strategic vision for market positioning and growth.
Alice brings over 20 years of experience as an innovator of growth strategies through niche specialization. She has lead industry strategies at two of the nation’s top-10 accounting firms, as well as client experience at two of the nation’s top-20 CPA firms.
Alice holds an MBA from Northwestern University, a law degree from Marquette University and a master’s in architecture from the University of Wisconsin. Alice is a published author of the book, Accountants! Go Narrow.