In commercial litigation, it is common for business valuation experts to measure damages based on lost profits, diminished business value, or both. Here’s an introduction to these concepts.
The Basics
Generally, it’s appropriate to estimate lost profits when a plaintiff suffers an economic loss for a discrete period and then returns to normal. On the other hand, diminished business value is typically reserved for businesses that are completely destroyed or suffer a permanent loss, such as the destruction of an entire division or product line.
In rare situations, lost profits may fail to adequately capture a plaintiff’s damages. For example, suppose a defendant’s wrongful conduct damages a plaintiff’s reputation but doesn’t directly affect the plaintiff’s expected profits. Nevertheless, the defendant’s actions have rendered the plaintiff’s business less marketable and, therefore, less valuable. In this situation, diminished business value may be an appropriate measure of damages, even though the plaintiff’s business will survive.
Double Dipping
There are important similarities between how lost profits and diminished business value are measured. Typically, lost profits are a function of lost revenue caused by the defendant’s wrongful conduct and avoided costs that otherwise would have been incurred to generate the revenue. Once lost profits have been estimated, the amount is adjusted to present value.
Alternatively, business value is generally determined using one or more of the following three techniques:
- Cost (or asset-based) approach
- Market approach
- Income approach
Because value is generally a function of a business’s ability to generate future economic benefits, awarding damages based on both lost profits and diminished business value is usually considered double dipping. A possible exception is the “slow death” scenario: A defendant’s wrongful conduct initially causes the plaintiff’s profits to decline, but the plaintiff continues operating. Eventually, however, the plaintiff succumbs to its injuries and goes out of business. In these cases, it may be appropriate for the plaintiff to recover lost profits for the period following the injury along with diminished business value as of the “date of death.”
There’s a Difference
Both lost profits and diminished business value involve calculating the present value of future economic benefits. However, the two approaches have distinct nuances, and the calculations used for each to determine damages will, in most cases, not yield the same result. For example, lost profits are typically measured on a pretax basis, while business value is often determined based on after-tax cash flow.
The fair market value of a business may include adjustments such as discounts for lack of marketability and key person risks, which are often not considered when estimating lost profits. Additionally, business value is based on what is “known or knowable” as of the valuation date, whereas lost profits calculations may sometimes account for developments that have occurred up to the time of trial.
Another differentiating factor lies in each approach’s perspective. Fair market value is generally based on the perspective of a hypothetical buyer, while lost profits consider the specific plaintiff’s perspective.
For example, while lost profits are typically measured on a pre-tax basis, business value is generally determined by after-tax cash flow. Often, a business’s value may include adjustments such as discounts for lack of marketability and key person risks. These may not be considered when estimating lost profits.
Moreover, business value is based on what’s “known or knowable” on the valuation date, but lost profits calculations may sometimes consider developments that have occurred up to the time of trial. Another differentiating factor is each approach’s perspective. Fair market value is generally based on the perspective of a hypothetical buyer, while lost profits can consider the specific plaintiff’s perspective.
Which Way to Go?
Lost profits and diminished business value are closely related, but they’re not identical. Contact us to discuss which measure is appropriate for your situation and how it might affect the outcome.
This material has been prepared for informational purposes only and is not intended to provide or be relied upon for legal or tax advice. If you have any specific legal or tax questions regarding this content or related issues, please consult with your professional legal or tax advisor.
