Roth&Co is pleased to welcome Alice Lerman, JD, MBA as its new Chief Growth Officer. This new role reflects Roth&Co’s dedication to driving strategic growth and innovation, while enhancing the delivery of premium, value-added services and customized solutions to clients nationwide.
Alice has over twenty years of experience as an innovator of strategic growth strategies through industry specialization. She has led industry strategies at two of the nation’s top-10 accounting firms, and managed client experience at two of the top-20 CPA firms. Most recently, at Marcum, a top-15 CPA firm, Alice served as Chief of Industries and led firm-wide growth initiatives, including building out eight nationally-known industry practice groups with leadership teams, and achieving 16% year-over-year organic growth from 2018 to 2022.
Zacharia Waxler, CPA, Managing Partner at Roth&Co, expressed confidence in Alice and Roth&Co’s future trajectory. He said, “Alice Lerman’s role as Chief Growth Officer is not only an inspiring choice in terms of the skill and expertise she offers; it is a crucial step towards driving and shaping the future of Roth&Co. It will lead to substantial growth and will accomplish bold objectives. We are confident that Alice’s strategic vision will propel Roth&Co’s success to new levels.”
As CGO, Alice will partner with Roth&Co leadership to implement its strategic vision for market positioning and growth. She will work alongside Roth&Co’s industry and service line leaders, business development group, and marketing team to increase revenue, discover new business opportunities, expand market presence, establish strategic partnerships, and optimize client experience.
About Roth&Co
Roth&Co is a top-150 U.S. accounting and advisory firm specializing in tax compliance, tax controversy, accounting services and advisory services. With over 250 team members spanning five locations around the globe, Roth&Co was ranked by Inside Public Accounting as one of the fastest growing firms of 2022 and named by Accounting Today as a 2024 Mid-Atlantic Regional Leader and ’Firm to Watch.’
